Soft System Solution https://www.softsystemsolution.com/ Custom Software Development, NY Fri, 31 Jan 2025 13:55:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://www.softsystemsolution.com/wp-content/uploads/2025/01/cropped-ms-icon-144x144-1-32x32.png Soft System Solution https://www.softsystemsolution.com/ 32 32 Say hello to BERT: The latest search algorithm of Google https://www.softsystemsolution.com/bert-the-latest-search-algorithm-of-google/ Mon, 25 Nov 2019 11:07:35 +0000 https://www.softsystemsolution.com/?p=2965 BERT can impact the searches by almost 10%. It also helps in understanding search queries better by comprehending the context behind a search.

The post Say hello to BERT: The latest search algorithm of Google appeared first on Soft System Solution.

]]> How is BERT different from RankBrain?

When it comes to RankBrain, it was designed to handle tasks, including part of speech tagging, entity recognition, and question-answering. The company said that BERT can impact the searches by almost 10%. It also helps in understanding search queries better by comprehending the context behind a search. As a result, the users get relevant and accurate search engine results page (SERP).

Let’s understand how does BERT. works with the help of an example.

There are two phrases, “six to nine” and “a quarter to four.”In both the phrases, “to” give different meanings. A human mind could distinguish between both but search engines failed to find out the difference. But today, Google has BERT, which is designed to find the differences between such words and the users can have more accurate results.

What is Natural Language processing?

To understand the impact of BERT on the SERP, it is important to know what is Natural Language processing. According to Google Natural Language processing is:

Google Cloud Natural Language reveals the structure and meaning of text through powerful pretrained machine learning models”

In quote simply, Natural Language processing is a branch of artificial intelligence, which handles tasks like linguistics. This helps computers to understand communication the way human minds do. Some of the changes made by Natural Language processing include chatbots, social listening tools and word suggestions on smartphones.

Is BERT a replacement to RankBrain?

Well, definitely not! BERT is not replacement to Rankbrain because RankBrain is not dead and it is still used for some queries. When it comes to BERT, it is the latest algorithm that helps Google understand the content and searches in natural language. Basically, BERT is an additive to the ranking system of Google. The bottom line

Please remember, BERT cannot make sense of all queries to Google. In fact, it is said that BERT can help Google understands only 1 in 10 searches.

The post Say hello to BERT: The latest search algorithm of Google appeared first on Soft System Solution.

]]> Voice search: Why it is important? https://www.softsystemsolution.com/voice-search-why-it-is-important/ Mon, 23 Sep 2019 10:34:11 +0000 https://www.softsystemsolution.com/?p=2880 Previously considered as a science fiction idea, voice search is a reality of today. However, over the past few years, voice search has been creating a buzz in digital marketing and will continue to do the same for years to come. As ComScore predicted, “By 2020, half of all searches will be conducted via voice.” […]

The post Voice search: Why it is important? appeared first on Soft System Solution.

]]> Previously considered as a science fiction idea, voice search is a reality of today. However, over the past few years, voice search has been creating a buzz in digital marketing and will continue to do the same for years to come. As ComScore predicted, “By 2020, half of all searches will be conducted via voice.” This absolutely makes sense today, as, after the huge success of voice-activated devices like Amazon Echo Dot and recent iPhone devices, most businesses are interested in leveraging voice search. In fact, according to research conducted in 2018, nearly 27.6% of Americans use a voice assistant on a regular basis. This means, voice search is already growing its user base at a fast pace and will grow by leaps and bounds in the future. In short, voice search is the new frontier.

Voice Search

If you’re someone who is still unaware of the amazing benefits of voice search, below we will explain some of the reasons why consumers are turning to voice search.

Why voice search matter?

Well, a personal digital assistant has been gaining a lot of popularity over the last few years. Voice search is especially designed to offer consumers an effortless experience of searching the web. Hence, it allows consumers to perform their search online without having a screen in front of them or without any typing. However, the voice search is not limited to smartphones, it has moved beyond. In fact, people are fascinated with devices like Amazon Echo Dots and Google Home Minis and they are enjoying communication with technology via voice search.

In fact, according to a survey conducted by Consumer Intelligence Research Partners, Amazon Echo Dots has a 70% share in the US market. As reported by Google, 72% of people with a voice-activated device use it on a regular basis and 62% of voice-activated device owners said that they are likely to purchase products or services through these devices. Well, it doesn’t matter whether you choose Alexa, Siri or Cortana as your digital assistant, the important thing is that voice search has gone mainstream. You ask anything from the best mascara to smartphone and home decor available on the market, a voice assistant is your best buddy for searching the web.

Since when companies in all industries like L’Oreal have gone digital, they have seen tremendous growth in business sales and revenue. If you own a business, it is important to know that with the shift of people’s relationship to technology, you also need to shift your business strategies.

How to handle voice search for your business?

If you want to leverage voice search for your business, the first thing you need to understand is the “what.” This means, you need to know what are people looking for through voice search? Is it promotions, deals, business information, discounts and any other service.

In simple words, voice search has a great influence on content marketing and SEO and voice search optimization is a buzzy topic in the digital market.

In closing

If you want to grow your business, the evolution of voice-activated technology and its increasingly growing market share is something you need to monitor over the coming few years. And accordingly make preparation to handle voice search, so that your potential customer can find you easily while making a search via voice-activated devices.

The post Voice search: Why it is important? appeared first on Soft System Solution.

]]> WIX CMS: The latest features you need to know https://www.softsystemsolution.com/wix-cms-the-latest-features-you-need-to-know/ Thu, 23 May 2019 13:06:21 +0000 https://www.softsystemsolution.com/?p=2858 With the advent of technology and internet, everything has gone digital from clothing to grocery, electronics and more. Regardless of the type of business, almost everyone has an online presence today. If you want to build a website for your business, there are several CMS platforms you can choose from. Among all other options, Wix […]

The post WIX CMS: The latest features you need to know appeared first on Soft System Solution.

]]> With the advent of technology and internet, everything has gone digital from clothing to grocery, electronics and more. Regardless of the type of business, almost everyone has an online presence today. If you want to build a website for your business, there are several CMS platforms you can choose from. Among all other options, Wix is the most popular and user-friendly website builders available. Before you dive into the process of getting your website built, you need to get yourself familiar with the latest Wix CMS features.

Wix CMS

SEO Wiz – By choosing Wix CMS to build your website, you can get your website ranked on the first page of Google. It comes with an incredible feature of SEO Wiz, which helps you improve the ranking of your website in the search engines by creating a customized SEO plan for your online business.

Mobile optimized – Other amazing features you need to know are mobile optimization, which makes your site look beautiful on any device and Wiz chat in the mobile app. With this, you don’t have to sit in front of your computer to serve your visitors as you can do all using mobile chat feature. Hence, you’ll be available all the times, and you can easily solve problems and provide assistance around-the-clock.

Advanced design features – There are many features, such as scroll effects, video backgrounds, and animation, which you can use to make your website more attractive to draw more potential clients.

Customized design – Wix CMS also comes with customized design option to help you get the website you want using the innovative drag and drop.

Member sign up – Your readers need to create member profiles, and you can keep track of the scheduled appointments, and change them as required. This feature helps in making your interaction with the client much smoother and organized.

Page transition – If you want to add some motion in your site, page transition is the best option for you. Bring some diversity to your site by making your page fold, slide, fade in, turn, float or fly.

Wix events – This feature helps you plan multiple shows, events, or meetups in the simplest and most effective way. Wix events not only allow you to create multiple events but also help in promoting them.

These are some of the hottest new features you need to know if you’re considering Wix CMS to build your website.

Wix CMS.

The post WIX CMS: The latest features you need to know appeared first on Soft System Solution.

]]> Essential Features Of Drupal https://www.softsystemsolution.com/essential-features-of-drupal/ Fri, 26 Apr 2019 13:14:03 +0000 https://www.softsystemsolution.com/?p=2846 Drupal is one of the popular CMS platforms, which is designed for managing websites and blogs. It is free and used by millions of people and organizations world-widely to build and maintain their websites. There is a possibility that you probably use Drupal to manage your business website or blog but may not know it. […]

The post Essential Features Of Drupal appeared first on Soft System Solution.

]]> Drupal is one of the popular CMS platforms, which is designed for managing websites and blogs. It is free and used by millions of people and organizations world-widely to build and maintain their websites. There is a possibility that you probably use Drupal to manage your business website or blog but may not know it. For instance, some of the top businesses and government organizations that use Drupal include BBC, Red Cross, Harvard, The Economist, Twitter, Cisco, Whole Foods, and more. There are many content management system platforms, visit – to learn about WordPress Alternatives. Drupal offers numerous inherent benefits such as flexibility, cost, freedom, accountability, and security.

Before you choose Drupal for managing your business website or blog, here are the essential features you need to know about.

It Is Platform, Web Server And Database Independent – When it comes to Drupal, it can be installed on Windows servers running Microsoft SQL and IIS Server, Solaris, BSD, or Mac OS X.

drupal on Windows servers

Granular User Management – With Drupal, you get total control of user role definitions and permissions for access to a variety of functions within your website.

Online Community Features – Drupal comes with commenting, forums, blogging, polls, RSS feed aggregation, and rich user profiles. Plus, various modules and custom development can help any imaginable form of user-generated content or interaction on par with the YouTubes, Facebook, and Flickr.

Multiple Content Types – By using Drupal, you get complete flexibility over defining how different content types such as news stories, articles, and blog spots appear as well as the function associated with each content type, like allowing or disallowing comments by the user.

Flexible taxonomy and menu structure – Flexible taxonomy means you get the limitless customization over the different categories a content type is associated with. On the contrary, you can configure the menu structure in any manner as per the requirement.

Device-specific display – Do you want to optimize your website for mobile or other devices? Drupal can detect the browser that has been in use and provides a specific display theme for that device.

Standard compliant templating & theming – If you’re considering to use Drupal to manage your website content, it can separate all content from the presentation layer, helping you to customize the layout as well as the design of your website with the help of standards compliant HTML and CSS. Plus, there are numerous high quality, pre-built themes available on Drupal, which may help fast-track project design rather than investing in an entirely customized website design.

Highly tuned SEO – Unlike websites created with other CMS platforms, a website built using Drupal will be highly tuned for search engines optimization through the provision of URLs, natural language, customizable page metadata, permanent links to content, and an automatically generated XML sitemap.

Tracking and statistics – Drupal comes with its own user tracking and statistics, and it can also be integrated with third-party reporting tools like Google Analytics.

In-built search – It has its own internal search engine, which provides standard or advanced modes of searching. You can also customize the search.

WYSIWYG content editing – Depending on the complexity of editing requirements, Drupal has various modules that can provide you with varying levels of WYSIWYG editing control.

Lastly, Drupal is a free and ideal option to create highly advanced websites for any business.

The post Essential Features Of Drupal appeared first on Soft System Solution.

]]> Things To Know About Joomla And Its Main Features! https://www.softsystemsolution.com/things-to-know-about-joomla-and-its-main-features/ Tue, 23 Apr 2019 11:55:17 +0000 https://www.softsystemsolution.com/?p=2835 You have heard about Joomla, but have no clear understanding of how it works. Well, you have landed on the right page. In the post, we will explain about Joomla. Let’s start from –what is Joomla? It is a popular, open source content management system that helps you build powerful applications and websites. Over the […]

The post Things To Know About Joomla And Its Main Features! appeared first on Soft System Solution.

]]> You have heard about Joomla, but have no clear understanding of how it works. Well, you have landed on the right page. In the post, we will explain about Joomla. Let’s start from –what is Joomla? It is a popular, open source content management system that helps you build powerful applications and websites.
what is Joomla?
Over the last few years, Joomla has become very popular and grown into one of the most widely used content management systems throughout the world. Since 2005, it has grabbed nearly 99+ million downloads. Here are the main features that make Joomla a choice of millions of people.

Security – One of the most important factors every businessman look for while creating a website is security. Joomla comes with two-factor authentication to protect your site from the hackers. But, if you’re using the very common username and password, breachers can easily get into it.

It’s a multilingual platform – Being a multilingual platform, Joomla serves the unique needs of every person. For instance, there are people who don’t understand English, so Joomla can help them as it supports 75 languages.

User-friendly – As already mentioned, Joomla is an open source and free to use platform. However, being free doesn’t mean it compromises on features and quality. Joomla is user-friendly, and comes with WYSIWYG feature, giving you exactly the same results.

It is responsive in nature – Nowadays, it’s a rule to have a responsive website as every second someone is searching for something on the internet using their smartphone or tablet. For this reason, it is mandatory to create a website that works well with any device of any size. The best thing is Joomla helps you build a completely responsive website. Therefore, you will never lose any potential visitor.

Lastly, Joomla is easy to manage! If you’re searching for any CMS platforms to create your website, Joomla is a perfect choice for you.

The post Things To Know About Joomla And Its Main Features! appeared first on Soft System Solution.

]]> Shopify : Things You Need To Know! https://www.softsystemsolution.com/shopify-things-you-need-to-know/ Mon, 15 Apr 2019 13:01:39 +0000 https://www.softsystemsolution.com/?p=2811 Nowadays, everything from clothing to grocery and electronic devices is available online. E-Commerce is the best way to increase the visibility of your products in the ever-growing market. In the United States, there are nearly 191 million online shops, making E-Commerce the most preferred option for businesses. Shopify is one of the most popular options […]

The post Shopify : Things You Need To Know! appeared first on Soft System Solution.

]]> Nowadays, everything from clothing to grocery and electronic devices is available online. E-Commerce is the best way to increase the visibility of your products in the ever-growing market. In the United States, there are nearly 191 million online shops, making E-Commerce the most preferred option for businesses. Shopify is one of the most popular options used by approximately 600,000 e-commerce brands to manage their online stores. So mainly find out experienced and knowledgeable service providers of Shopify – for a perfect e-commerce solution.

Now, you must be wondering how does Shopify work, and why is it one of the best choices for e-commerce business? Don’t worry! Below we’ve covered all Shopify related questions that most people have.

What is Shopify?

When it comes to Shopify, it is an all-in-one platform that offers a complete solution to manage your online store. Do you have any products that you want to sell and make available to your potential online customers? If yes, then you can easily create an online store using Shopify.

Shopify : Things You Need To Know

The most difficult part of having an online store is handling payments, therefore, Shopify helps the shopping cart, website, inventory, and payment to sync together to work flawlessly. Unlike other online shopping solutions like WordPress and Magento, Shopify doesn’t have to buy extra extensions to add each gateway.

What type of products you can sell on Shopify?

You can sell almost anything from grocery to apparels, electronic devices, and more on Shopify. Shopify comes with more than 377,000 storefronts, where customers can easily find products they are looking for, including books, decor, and crafts. Keep in mind that Shopify is not an e-commerce itself, but you can sell your products through Shopify.

How does Shopify works?

If you think, your product is unique and better than other products in the market and want to sell them, Shopify is the solution for you. It offers a complete e-commerce website builder with several templates that fit perfectly with your needs. Look below to know how does Shopify works!

    1. You need to sign-up in Shopify, which is very simple.
    2. Initially, Shopify will offer a 14-day free trial without any credit card.
    3. If you like it, after 14 days, you pay for the tools and continue to build more customers.

How Shopify helps your business?

Shopify comes with some of the most useful and advanced features for the businesses, such as social media integration and SEO-friendly features like titles, customizable headlines, and meta tags that help your store obtain a high rank in search engines. SEO-friendly product reviews by customers also help you build a business’s credibility.

Who can use Shopify?

Well, anyone who has products to sell can use Shopify. It is one of the popular options for an e-commerce solution, as thousands of businessmen are selling their products with their Shopify online stores. These online merchants range from small scale businesses to start-ups, and large global enterprises.

If you still have any doubts or queries about Shopify, feel free to contact us – Soft System Solution – 877-335-0015.

The post Shopify : Things You Need To Know! appeared first on Soft System Solution.

]]> WordPress Alternatives for 2019 https://www.softsystemsolution.com/wordpress-alternatives-for-2019/ Fri, 05 Apr 2019 12:15:36 +0000 https://www.softsystemsolution.com/?p=2794 WordPress is one of the popular choices of people throughout the world for blogs, websites and online shops. It has to be as it offers lots of amazing features at your business sale. WordPress is flexible, and it comes with plenty of Themes and Plugins, making it a user-friendly. Although it is one of the […]

The post WordPress Alternatives for 2019 appeared first on Soft System Solution.

]]> WordPress is one of the popular choices of people throughout the world for blogs, websites and online shops. It has to be as it offers lots of amazing features at your business sale. WordPress is flexible, and it comes with plenty of Themes and Plugins, making it a user-friendly. Although it is one of the leading CMS platforms, it can’t always be the right option. In certain cases, you might need better options, especially if you’re not much familiar with creating and running a website. So, in this post, we’ve listed out WordPress alternatives that have similar features but are more focused on blogging, website creation, or eCommerce.

First let’s learn, Is WordPress the Best CMS for SEO?

Many SEO experts consider WordPress as the best CMS for SEO because of the various benefits it brings along to your business. Read below to learn what makes WordPress the best option for search engine optimization.

SEO-friendly out the box – Using WordPress for SEO offers several benefits to you. For instance, it helps you take care of various important elements, including

  1. Proper HTML markup
  2. SEO-friendly permalinks
  3. Easy content creation
  4. Title tag and headings
  5. Optimized images

SEO-optimized Themes – WordPress offers many features such as themes, which can really enhance the search engine optimization of your website. Whatever your goals are there is a theme for any purpose or industry.

Heaps of SEO Plugins – Besides themes and standard features, WordPress also have loads of plugins that help to improve the SEO capabilities of your site.

Build Quick-Loading Sites – You must be aware that it matters to Google that how long website takes to load. One of the biggest benefits of setting-up WordPress is that it builds quick-loading sites.

Top-Grade Security- WordPress is a secure option for SEO. It comes with plenty of security plugins, that offer high-level security to your website.

Social Media Support – Besides Google, there are many alternative search engines such as social media. WordPress offers plenty of solutions for social media such as SumoMe, Jetpack Sharing, and more.

User-Friendly – WordPress is so user-friendly that anyone can implement the above-listed things.

Read further to learn about WordPress alternatives!

CMS platforms::

Joomla-

When it comes to CMS platforms, Joomla is another popular and popular choice for blogs, websites, or online shops.

Joomla open-source CMS

Pros of Joomla:

  1. It offers several thousands of free plugins at the homepage.
  2. Unlike WordPress, Joomla offers a more multilingual platform.
  3. The Joomla layout modules are more flexible and can be shifted to individual menus or pages.

Cons of Joomla:

  1. As compared to WordPress, the third-party community of Joomla is not large enough.
  2. Some plugins are difficult to run without serious work on PHP.
  3. Joomla is neither developer friendly nor user-friendly.

Drupal-

After Joomla, Drupal is the next great WordPress alternative and has many essential features.

Pros of Drupal:

  1. It is an ideal option to create highly advanced websites.
  2. Drupal helps rapid prototyping. Therefore, it can create a complex site in a short time.
  3. It is highly extensible.

Cons of Drupal:

  1. Drupal is not an ideal option for beginners because of its complexity.
  2. It may require a lot of time, if not tweaked properly.
  3. Unlike WordPress, the blogging modules are good enough.

Craft CMS-

Craft CMS may not be popular among the users, but it is an effective content management system.

Pros of Craft CMS:

  1. When it comes to Craft CMS, users can view the admin console and the website side by side as well as the changes they make as they go.
  2. Craft CMS supports multiple environments that help you to develop the site locally, deploy to production, and staging.
  3. In craft CMS, the admin can group together and restrict or enable users to access specific features.

Cons of Craft CMS:

  1. It is not ideal for beginners or simpler websites.
  2. Unlike WordPress, craft CMS requires payment to enable separate client logins.
  3. The plugin collection is not as great option as you require to code your solution.
  4. As compared to other alternatives, Craft CMS might have stability issues as it is new project.

eCommerce CMS::

Shopify-

When it comes to eCommerce websites and online business, the first thing that would click to our mind is definitely Shopify! It is one of the amazing alternatives to WordPress that helps the users to easily create an online shop.

Pros of Shopify:

  1. With Shopify, you get the option to showcase countless items as it comes with unlimited disk space.
  2. You can easily integrate PayPal or use the Shopify POS for an effortless payment transaction.
  3. You can enjoy options like real-time shipping and advanced reporting along with discount codes option.
  4. Free Website create along with plenty of options for themes.

Cons of Shopify:

  1. Unlike WordPress, Shopify is not a flexible option and is mostly focused on eCommerce purpose.
  2. You can’t extend the SEO of any content using plugins as you do with WordPress.
  3. As compared to WordPress, the blogging functionality is not very effective. BigCommerce
  4. After Shopify, the next big name among eCommerce platforms is BigCommerce. It is a hosted eCommerce solution, allowing users to create their own online store and sell their products.

Pros of BigCommerce:

  1. It allows the users to set up their own online store and to easily sell their stuff on other well-established sites such as Amazon, eBay, and Google shopping as well.
  2. BigCommerce doesn’t require any transaction fee. Therefore, it is more suitable option for store processes.
  3. It is comes with option to add shipping quotes with real-time rates from UPS, USPS, FedEx and more.
  4. BigCommerce has multiple security layers such as PCI compliance.

Cons of BigCommerce:

  1. The available premium themes are more expensive than users expectation.
  2. When it comes to theme editor, it not as advanced as WordPress or Shopify.
  3. As compared to other eCommerce options, pricing plans are more expensive in BigCommerce.

Website Builders::

Wix-

One of the most popular and widely used website builders is Wix! Among all other options, Wix is probably the most user-friendly site builders available, therefore competing with WordPress.

Pros of Wix:

  1. It is user-friendly and extremely easy to use. Wix is ideal for beginners as well as novices.
  2. You can choose from a great range and well-designed templates.
  3. Plenty of useful features including a blog, SEO, social network integration, website building, and more.
  4. The Dashboard and Post editor is so easy that anyone uses it.

Cons of Wix:

  1. If you choose free plans, it comes with ads that may lead to an unnecessary distraction.
  2. Internal URL’s generated are impossible to understand.
  3. You cannot modify some of the available templates.

Weebly-

If Wix is not the right site builders option for you, then Weebly is another amazing WordPress alternative.

Pros of Weebly:

  1. It is ideal for beginners and novices for simple websites.
  2. The overall outlook of Weebly is user-friendly and functional.
  3. The available templates require little modification to look great.
  4. It has Education and Onboarding options to help users out.

Cons of Weebly:

  1. It has no option to add Custom Content types.
  2. It is not easy to include advanced marketing tools on your site.
  3. To move to other platforms, you need to manually copy and move the contents through RSS.

Squarespace-

Another popular website builder platform is Squarespace. It is a versatile builder for portfolio sites, blogs, and online stores.

Pros of Squarespace:

  1. You don’t have to sign up for purchasing a domain.
  2. It comes with the option to create own design with the help drag and drop builder based on content blocks.
  3. Squarespace is beginner-friendly.
  4. You can select from the available beautifully designed templates.
  5. It is suitable for almost every niche of small-scaled websites.
  6. Squarespace is secure and comes with fast loading time.

Cons of Squarespace:

  1. As compared to other website builders, Squarespace does not provide a mobile editor.
  2. It lacks support from third-party plugins and extensions.
  3. Squarespace is not ideal for sites that are completely based on e-Commerce purpose.
  4. It has more expensive plans as compared to other website builders.

Blogging Platform::

Ghost-

Although WordPress is the most preferred publishing platform throughout the world, over the past few years, WordPress has become more than just a blogging platform. That’s why we have another popular WordPress alternative Ghost. It is a NodeJS based publishing open-source platform, specially designed for blogging.

Pros of Ghost:

  1. The Dashboard design is comparatively simple and clean. If you need any information, it is available at your side.
  2. The Ghost’s Post editor is more advanced.
  3. While writing and editing the content, you also get to view the live preview simultaneously.
  4. It is extremely user-friendly. Therefore, any beginners can easily create an elegant looking blog.
  5. When it comes to the download and usage, it is similar to WordPress.

Cons of Ghost:

  1. Since Ghost is a new blogging platform, it is still in the testing phase.
  2. Although it has lots of themes available, there are no plugins to install and use.
  3. Ghost is specifically designed for publishing and blogs, so it’s not ideal for other types of websites.

Medium-

One of the fast-growing online blogging platforms is Medium. It allows the users to create posts and upload them on their web space.

Pros of Medium:

  1. It has a larger range of audience, therefore more exposure and views for your content.
  2. The content management system is very easy to work.
  3. Medium generates plenty of backlinks regularly with great content, which makes it more liable to rank higher on SERPs.

Cons of Medium:

  1. It has less potential for generating high-quality leads.
  2. As compared to WordPress, Medium offers limited control over the ownership of their content.
  3. Less accessibility to the analytics of your work.

Although WordPress is an all-in-one platform for blogs, eCommerce, website building, and content management, there are some that compete. Depending on your needs and users, choose an appropriate platform for your business.

The post WordPress Alternatives for 2019 appeared first on Soft System Solution.

]]> How Website Banners Help Your Business? https://www.softsystemsolution.com/how-website-banners-help-your-business/ Mon, 11 Mar 2019 09:44:38 +0000 https://www.softsystemsolution.com/?p=2751 Do you own online business and your website fails to attract enough traffic as expected? Well, there could be several reasons that you’re not getting the right results. One such reason could be lack of a well-designed website. It is the utmost importance for every business to have a well-designed and user-friendly website to attract […]

The post How Website Banners Help Your Business? appeared first on Soft System Solution.

]]> banner design company in NY. Below are some of the reasons why you need website banners for your business.

Visibility – The primary purpose of getting a website banner is to increase the visibility of your business. For this reason, it is critical to get a well-designed banner because it can instantly capture your visitor’s interest and encourage them to stay longer on the website. It is always recommended to get a unique, appropriate, and viewers-appealing banner because poorly-designed banner shows non-professionalism.

How to design banners?

If you’re looking for a website banner for your business or organization, there are certain things that banner needs to have. It is because banner is something your visitor will see first on your website. Obviously, the name of your company or organization is the most important thing to appear on the banner, you can also include other pertinent details like phone, email address, fax number, address, and you can add more as per the purpose of your website. If your brand is well-recognized, you can include a motto or a catchy phrase.

How to Design Banners

Earlier people used a viable idea for a banner that made difficult for businesses to grab viewers attention. The uniform, rectangle header are things of the past! Today, people prefer websites that are designed, positioned, and arranged properly to stand out from others.

Trendy banner designs

One of the most trendy banner designs include banners having the shape of the bottom edge of a graphic, maybe a recognizable shape relating to the name of the site. Also, the positioned of the banner can offer variety to the viewers. Colors, textures, and different photo treatments are also as popular as other easy-to-read and recognizable fonts. Other trends include using navigation buttons and rotating images within the header.

If you own a business or organization, you must get a well-organized website banner to attract more user traffic. Do you need a banner design company in Queens, New York? Contact Soft System solution – Toll Free: 877-335-0015, 212-695-1041 . They are the leading banner design company in Long Island.  

The post How Website Banners Help Your Business? appeared first on Soft System Solution.

]]> How changes in Google algorithms affect the world of digital marketing? https://www.softsystemsolution.com/google-algorithms-affect/ Thu, 24 Jan 2019 08:54:40 +0000 https://www.softsystemsolution.com/?p=2735 The digital world is ever evolving and with each Google update, it takes another leap towards a far better digital future. Since the inception of digital marketing, it has become a beacon for the companies around the world to create a successful web presence. The end goal that digital marketing provides is high search engine […]

The post How changes in Google algorithms affect the world of digital marketing? appeared first on Soft System Solution.

]]> The high ranking and the ability to remain on the first page of the Google searches depends highly on the Google’s algorithm updates. New changes to the Google algorithm changes the way SEO updates work. The changes to the algorithm help to weed out the unsatisfactory businesses and enhance the website of the business that follows the changes.

To ensure that the website is up to the changes made, the webmasters need to have in depth understanding of all the Google updates that are crucial to the optimization of the website. The latest Google updates ensure the high ranking in SERPs, better DA, and optimized websites.

Largely, Google is centered on enhancing its web search administrations for online users, and by keeping a track of changes in Google’s Algorithm updates, marketers can increase ranking of their sites. Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.

Google updates and search engine marketing:

Mobile and page speed era

About five years ago, Google introduced mobile optimizations just as an afterthought. It was not something that required focus. All the focus was on metadata, schema markup and website optimization. The optimized mobile website was used to capture mobile traffic if required. However, the digital years — 2018 and 2019 — are set to focus on mobile optimization. After announcing its first ever mobile index in November of 2016, Google ensured its users that it would be focusing more on the mobile optimization.

Google now knows how important the mobile users are and without optimizing their mobile web pages, there will a drop in the users.

Current and the coming era are all about the mobile optimization and page speed. If any business’ website is not adjusted so that it could be easily viewed on a smartphone, it is simply going to lose its traffic. The same applies to the page loading speed. A slow loading website — mobile or not — will see drop in the user traffic. This fact applies to 85 percent of users across the world.

Voice and image search

The latest changes to the Android saw the inclusion of a more personalized version of Google assistant and Google Lens. Both — Google Assistant and Google Lens — changes are said to bring increase in the image and voice searches rather than typed searches. With AI and voice search, the mobile users can not only search the weather but also order goods, talk about current events and more.

This has created a problem for the webmasters, as they are worried if the links would be still clicked or the same amount of user traffic will come to the website. However, the websites will have no changes in the traffic as the AI and images searches will provide the users with best options and they will have to click link to go ahead.

March 7 in 2018 algorithm update: “Brackets.”

The March 7 Google algorithms shifted a lot of ranking is the SEO community. Google confirmed the broad core update. The G-Squared Interactive coined the core update or brackets were the cause of March madness last year. The changes lead to either the ranking of business going extremely up or falling down heavily. As the digital marketers expected, the update affected the websites with low quality. According to expert Glenn Gabe — “This was one of the biggest updates I’ve seen in a while. It seems Google once again improved how it assesses quality, and with Google always looking to surface the highest quality content for users, that’s a really big deal.”

John Mueller on the Google Webmaster hangout confirmed one thing about the “Brackets” update: the changes in the ranking are less due to the low quality of sites and more due to the presence of the relevant content. This update in the end increased the value of the good quality and informative content.

Over the years, Google updates have increased the relevance of the content allowing only the websites with high quality to appear on the first page. Any business who seeks to improve their rating needs to focus on adding high quality and informative content to the website. Any website with keyword stuffing, wrong content or irrelevant content is removed and often banned by the Google. The Google algorithms focus on creating a

What do you think are some SEO predictions for the coming year?

The post How changes in Google algorithms affect the world of digital marketing? appeared first on Soft System Solution.

]]> 5 Essential Seo Tips For E-Commerce Website https://www.softsystemsolution.com/5-essential-seo-tips/ Tue, 08 Jan 2019 12:42:16 +0000 https://www.softsystemsolution.com/?p=2560 Every business that has an online presence should make SEO a priority. Appearing in the top list of search engines when someone’s searching for what you have is one of the best ways to ensure that customers can find you. However, grabbing the spots on the first page for popular e-commerce search terms is competitive. […]

The post 5 Essential Seo Tips For E-Commerce Website appeared first on Soft System Solution.

]]> improve SEO of your e-commerce website? Don’t worry! We have explained below the five essential SEO tips for an e-commerce website so that you can reach to more and more customers.

Here are the top five essential SEO tips for E-commerce website.

Conduct keyword and topic research – Keyword and topic research is essential in any SEO plan because it is the best way to understand your customers need. You get to learn what they are thinking as well. If your SEO efforts depend on the assumptions of what people are thinking, you may end up putting extra efforts to keep your website on the first page of the search engines. Keyword research also gives an idea of what people actually search online. Well, you can get your hands on various tools that help you in this step. The one that holds the top position on the list is Google’s Keyword Tool, which helps you to pull directly the keywords and topics people search the most online. Make sure you use on-site optimization – Fortunately, on-site optimization is one of the easiest parts of SEO. You have a number of spots in the HTML for every page on your website. These spots can be optimized based on the terms you’re intending to link for: On-site SEO URL – Your page’s URL should reflect the content on the page and should include the keyword you want to rank for. Title – Make sure your title tags should always be used to tell properly what’s on the page and contain your chosen keyword. Headings Tags- By using headings in your content, you can make your content more readable and structured. You can also incorporate additional relevant keywords. Importance of Headings Tags Image alt tags – You can add an image alt tag for every image you include on your website. This will give you one more spot to signal what the page is about. Image titles – Before you add an image to your website, give it a name (containing the keyword) to it. Meta Description – Although meta description won’t have any impact on how well your website ranks, it will show up in the search results page. Hence, providing you an opportunity to use the teaser text to convince the customers to click. Give detailed information on your product pages – Often product pages with only product title or a line of description reduce your chance to signal to the search engine about the product. It also fails to convince your potential customer about what is so good about buying the product. Spend some time to provide descriptions to your products that can provide more details to readers and search engines about the product and its uses and the types of features. Create high-quality content – The research you did in the first step will not only help to figure out which keyword to focus on, but it will also give you the foundation to create relevant content. When it comes to SEO, content plays an extremely important role. The following are some reasons why is content is important: If you publish fresh and high-quality content, it will help the search engines to know that your website is current and up-to-date. With good content, you can also get the chance to target a high number of long-tail keywords, which are easier to rank. The more you rank for long-tail keywords, the stronger the visibility of your website to the Googles. Promote your content – Of course, you need to create content that is competitive in the search engines. Unfortunately, with so many brands doing the same, just creating high-quality content isn’t enough. So, you need to do the real work to get your content visible to the people. That means you need to promote it on social media, or send it to your email list. SEO is a lengthy technique, but these tips help you to improve your website SEO.

The post 5 Essential Seo Tips For E-Commerce Website appeared first on Soft System Solution.

]]>