In the coming few years, it is expected that there will be lot more smartphones than the number of people on this planet. That speaks for the significance of quality, perfection, and the scope of further sophistication in the mobile development.
Looking into the increasing usage of apps it has become essential for developers to follow the hottest mobile app development trends for even better results.
Cross Platform Development (write once and run everywhere) is the future of mobile development. We will talk about it (later in this post), but before going into the details of cross platform, let us first understand why there is a shift from native platform to cross platform?
Native app is developed essentially for one particular mobile device, while cross platform app is designed to run on all platforms. Based on this, there are many other reasons that justify why Cross Platform App Development has hogged the spotlight.
What is Cross platform development?
Cross Platform Development is the strategy that offers same functionality of a mobile app on all operating platforms. For instance, an app running on iOS will function the same way as on other platforms like Android, Windows, Linux, and Mac.
Benefits of using cross platform over native apps –
- Wider reach– Cross platform app makes it to all the major app stores, which directly mean more outreach.
- Effective marketing– Millions of users can be targeted with App running on iOS, Android and Windows Phones, eventually providing an upper hand in marketing.
- Uniform look-Single codebase running on all platforms provides a uniform look to app.
- Fewer resources required– Single codebase targets all platforms, thus reducing the need of setting up new team for the development of app on other platforms.
- No technical barriers-Technical defaults are reduced in cross platform, as developer needs to be well versed with one single language. When developing native apps there is need to learn different language for different platform for instance, Java for Android applications, Objective C for iOS applications and Silverlight for Windows Phone applications.
- Saves time– Developing app in native code is more time consuming and complex compared to cross platform.
- Cost effective– Making a single app for various platform helps reach mass audience at the same cost.
Conclusion Looking into the advantages of cross platform, there is no doubt about the fact that Cross Platform Development is more beneficial for businesses and definitely holds the key to the future of mobile development. 
