An iPhone app is as essential for your business as the blueprints of your products. There are certain specific advantages that you only get by having a custom application for your business. They include:
Direct interaction with the customers:
Keep your followers and potential followers updated about the latest happenings of your company and establish a wonderful rapport with them, to reap the benefits in the form of hyphened revelues.
Ease of accessing servicing 
Once the customers can browse your listings more conveniently, they will be more keen to buy your products, and respond more actively to the same idea.
Greater Brand Awareness
Simply by reaching out to each customer, individually, you get more attention from them, because everybody responds well to a personal approach. In addition, by releasing demo videos, teasers, details of upcoming events, etc. you can take your brand’s value and promotion to a higher level.
Amazing ROI
The return that comes with investing in an iPhone application is quite high and easily measurable. The trick is to get the same developed by a reputed company, that has a good track record and actually knows what they’re doing.