To bring improvements in the search results and addressing the various artificial inbound links related issues, Google Penguin, a member of Google algorithms, was released in April 2012. All the updates falling under penguin algorithms focus on resolving many problems. The main purpose of releasing the Google Penguin was to target various websites, violating all the webmaster guidelines, set by Google.
Google has categorized many bad links, profiles such as:
Links generated from poor sites.
All the paid links.
All the links coming from irrelevant sites.
All the keyword rich anchor tags.
Links full of over optimized anchor text.
The version 2.1 is not as big as that of 2.0, but it was bigger than previous refreshes, efficient enough to check the internal website pages for spamming. Penguin 3.0 is lighter than other updates. Most of the experts find it compatible for data, but not for algorithms as it has a small impact.
If you are one of those who lost the ranking of their websites, then it’s time to regain it by bringing traffic back to your official website. As per penguin update, there are a number of recovery tips that you need to follow, in order to give the highest ranking to your professional website.
De-optimize Your Website: Make sure that the content written on your website is not too much optimized. It may happen that Google search considers your website among the websites violating webmaster guidelines.
Avoid Paid Links Altogether: Google opposes the use of so many paid links to pass the page rank by good SEO techniques. The Penguin was designed to serve this purpose. If you aspire to increase the ranking of your website, then avoid the use of paid links together.
Use of Natural Anchor Text: Earlier anchor texts used to be spammed for increasing the highest ranking and traffic on Google Search. But once the penguin was designed, text was written in a very natural form.
Incorporate Social Media: It is the best way to search the content written on your friend’s social media sites such as Facebook etc. Internet gives importance to social media and as a webmaster the worst thing one can do is not to incorporate social controls on the website.
Give Importance To Quality Links: It is always beneficial to create links with reputed and recognized websites. Avoid giving value to irrelevant sites.
Design an Attractive website: A website plays a vital role in increasing your customers and expanding the business. A website should be unique, attractive and creative. In a very competitive world, it is very important to use the best marketing strategies to take your business to the zenith of success. Your online identity must be easily navigable. To attract online users and develop your ranking, your online identity needs to meet all the important guidelines.
Use of Appropriate Content: From the SEO point of view, The content of a website plays a very important role. Your online identity must be informative, creative and useful for the online users. The quality of the content also matters a lot as it is a parameter to check the worth and significance of your online presence.
It is a fact that the SEO industry has faced a lot of faced a huge damage because of the Google Penguin update. For increasing the ranking of your website, Avail the best Google Penguin Recovery Service of a reputed IT company, using the most effective tools to regain the ranking of your site. Only a professional company takes every possible measure to bring back the traffic of your website with a well structured plan.
A good company offers the following services:
The use of SEO and ahrefs to analyze the links.
Identify the useless links.
Removing irrelevant links.
To filter the backlinks.
Manual checking of anchor text.
Thus, this blog may help you understand that how to get the highest ranking on the internet. But, you need to be very careful while hiring a company for the recovery services. Visit the official site of the company, read the customers’ reviews and contact the clients who availed their services, just to know about the outcomes of their services.